As a pet business owner, social media is a topic we talk about frequently with our members, often because figuring out where to spend your time to:  find your target audience; connect with others; and promote your business on; is a continually moving target.

How to Decide if a Social Media Platform is Right for You

The most important factor in deciding if a social media platform is right for your pet business is whether your target audience is using it. The reality of pet ownership is that there are at least five generations who own pets and make decisions about the products and services that they use. All these generations, from Generation Z through the Silent Generation, have different shopping habits and very different social media usage.